Indonesia’s Ministry of Tourism is developing a roadmap to grow the country’s wellness tourism industry. The plan will map out the products, destinations, services, and businesses that make up the sector.
Indonesia’s Tourism Minister Widiyanti Putri Wardhana said the initiative is meant to give both domestic and international audiences a clearer picture of what Indonesia offers in wellness tourism, while helping raise the quality and visibility of the country’s offerings.
Indonesia’s Tourism Minister, Widiyanti Putri Wardhana, said in 2024 the global wellness tourism industry reached USD893.9 billion (around Rp16,239 trillion).
The figure, from the Global Wellness Institute, was up 13.8% from the previous year.
“This is an older figure because this year’s hasn’t been released yet. The 2024 number shows a 13.8% increase compared to the year before, so the trend is clearly growing,” Widiyanti said in Jakarta on Friday, October 30, 2026.
Mapping Potential Across the Regions
The minister noted that the opportunity is especially strong in the Asia-Pacific region, where there were 562.7 million wellness tourism trips and total spending of USD215 billion.
She said Indonesia has a real chance to capture part of this growth, thanks to the country’s cultural and traditional strengths.
“Indonesia has an advantage through jamu traditions, Nusantara spices, traditional treatments, and wellness practices rooted in local wisdom, which set it apart from other international markets,” she said.
To tap into this potential, the Ministry of Tourism has placed wellness tourism under its special-interest tourism development as part of its broader quality tourism agenda.
“We’re also currently compiling a directory for Indonesian wellness tourism,” Widiyanti added.
The roadmap is intended to map wellness tourism potential across different regions, covering everything from products and destinations to services and the businesses working in the sector.
“We’re building this mapping to give people in Indonesia and overseas a clear picture of the wellness products, destinations, services, and industry players available across Indonesia,” she continued.
From an investment perspective, the government also sees room to develop supporting facilities and services through the Sanur Special Economic Zone and the Kura-Kura Bali Special Economic Zone.
Beyond mapping destinations, the Ministry of Tourism is also offering business support to industry players to help them build capacity and reach wider markets.
Sources: RMOL, KoranJakarta
