Mengapa Properti Memerlukan Fotografi Profesional

Professional property photographer
Professional property photographer
Image by Miha Jan Strehovec on Unsplash.

Di rapat pagi ini, salah satu rekan kerja saya minta diberi tahu cara yang baik untuk membujuk pemilik properti yang kami jual agar mereka mau berinvestasi dalam fotografi profesional.

Jadi saya bilang, “OK, memangnya ada penjual yang ngga mau pakai fotografer?”

Aku terkejut saat dia jawab, “Bener! Mereka pikir kalau menyewa fotografer itu cuma buang-buang uang saja. Menurut mereka, agennya yang harus ambil foto.”

Aku rasa bahwa perspektif seperti itu sama sekali tidak masuk akal. Aku bilang, “Kita agen properti, bukan fotografer!” Semua rekan-rekan kerja kami yang hadir mengerti sekali apa maksudku.

Jadi, saya langsung menjalani riset di internet untuk mencari argumen-argumen untuk mengapa mempekerjakan fotografer adalah keputusan yang lebih pintar.

Salah satu artikel yang aku temukan berjudul ‘Back Away From the iPhone and Hire a Photographer’, tertulis oleh Shannon O’Brien di 2013, untuk situs Market Leader. Benar, ini ditulis waktu sebelum kamera smartphone kita sampai secanggih yang bias kita beli sekarang, tapi hal-hal yang tertulis di artikel ini masih saja berlaku sampai tiga tahun kemudian.

Artikel ini mulai dengan sebuah pertanyaan yang sepantasnya kita tanyai kepada penjual yang merasa enggan untuk mempekerjakan seorang fotografer:

Jadi kamu beneran mengambil foto untuk listing lewat iPhone-mu? Hasilnya beagaimana sejauh ini?”

Si penjual menjawab, “Sejujurnya… ngga sebagus yang saya kira.”

“Masa sih? Menurutmu kenapa?”

Ada banyak studi yang menunjukkan bahwa ada hubungan yang kuat antara kesan pertama klien dengan ketertarikan mereka untuk membeli sebuah properti. Artinya, gambar properti yang mereka lihat, sebagai hal pertama yang mereka lihat dari properti yang mau kamu jual, adalah salah satu hal yang terpenting saat kamu ingin menjual properti.

Menurut Shannon O’Brien dan Wall Street Journal, kita hanya dapat satu kesempatan untuk membuat kesan yang baik. Tanpa foto, kesempatan ini Cuma berlaku untuk dua detik; dengan foto, kesempatan ini diperpanjang menjadi dua puluh detik.

Bahkan dua puluh detik sebenarnya adalah waktu yang pendek, apa lagi untuk menentukan jika si pembeli jadi tertarik atau tidak untuk melihat properti saja. Kalau kamu ingin melihat buktinya, coba saja – lihat di Google Analytics situsmu di listing mana para pengunjung cenderung menghabiskan waktu mereka. Pasti kamu bias lihat sendiri, kalau gambar yang dipakai adalah gambar yang bagus dan profesional, si pengunjung jadi tertarik. Kalau gambarnya asal-asalan, mereka langsung pergi.

Mungkin masih ada penjual yang tidak merasa yakin. Mereka bakal bertanya, “Kenapa aku perlu mengeluarkan biaya lagi untuk fotografer?Bukannya itu tugas agen yang sudah aku sewa?”

Jawabanku sendiri adalah: “Tidak. Sebagai agen, tugas saya adalah mencari pembeli yang tepat untuk sebuah properti, dan membuat proses penjual-belian properti itu semulus mungkin – bukan mengambil foto amatiran. Lagi pula, dibandingkan harga properti yang dijual, biaya yang dikeluarkan untuk seorang fotografer itu kecil sekali, apa lagi kalau hasilnya bias dipakai untuk menjual propertinya.”

Menurut O’Brien, bisa dipikirkan saja: apakah Phil Knight, pendiri Nike, mau pakai iPhone-nya buat mengambil foto-foto murahan sepatu-sepatu Nike untuk iklan mereka?

Kalau sampai sinipun si penjual masih juga enggan, beri tahu saja: Rumah-rumah yang dijual dengan fotografi profesional dilihat 61% lebih sering dan dapat harga lebih tinggi. Si pembeli lebih tertarik untuk menjalankan bisnis dengan seorang penjual yang giat menunjukkan properti mereka dengan baik.

Di setiap bisnis, itu adalah korelasi yang ada dalam alam bawah sadar pembeli. Kalau barang yang dijual terlihat lebih bagus, dan jika pihak pembeli mengeluarkan usaha dan waktu lebih banyak untuk membuatnya, harga barang yang dijual akan terlihat lebih tinggi bagi si pelanggan – apa lagi kalau barang yang dijual berharga jutaan, atau miliaran. Begitulah intinya.

Jadi, kalau kamu, si pembaca, adalah seorang penjual properti, terimalah nasihat kami. Cari seorang fotografer jitu dan bayar dia untuk membuat properti kamu terlihat pantas, agar kita bias pakai hasilnya untuk menjalani pekerjaan kita dengan lancar.

Translated from an original post by Andrzej Barski by Adam Handoko

 

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Andrzej Barski

Director of Seven Stones Indonesia

Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

His experience covers Marketing, Branding, Advertising, Publishing, Real Estate and Training for 5-Star Hotels and Resorts in Bali and Jakarta, which has given him a passion for the customer experience. He’s a published author and a regular contributor to local and regional publications. His interests include conservation, eco-conscious initiatives, spirituality and motorcycles. Andrzej speaks English and Indonesian.

Terje H. Nilsen

Director of Seven Stones Indonesia

Terje is from Norway and has been living in Indonesia for over 20-years. He first came to Indonesia as a child and after earning his degree in Business Administration from the University of Agder in Norway, he moved to Indonesia in 1993, where he has worked in leading positions in education and the fitness/ wellness industries all over Indonesia including Jakarta, Banjarmasin, Medan and Bali.

He was Co-owner and CEO of the Paradise Property Group for 10-years and led the company to great success. He is now Co-owner/ Founder and Director of Seven Stones Indonesia offering market entry services for foreign investors, legal advice, sourcing of investments and in particular real estate investments. He has a soft spot for eco-friendly and socially sustainable projects and investments, while his personal business strengths are in property law, tourism trends, macroeconomics, Indonesian government and regulations. His personal interests are in sport, adventure, history and spiritual experiences.

Terje’s leadership, drive and knowledge are recognised across many industries and his unrivalled network of high level contacts in government and business spans the globe. He believes you do good and do well but always in that order. Terje speaks English, Indonesian and Norwegian.

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Ridwan Jasin Zachrie

CFO of Seven Stones Indonesia, Jakarta

Ridwan is one of Indonesia’s top executives with a long and illustrious career in the financial world. He holds several professional certifications including being a Certified Business Valuer (CBV) issued by the Australian Academy of Finance and Management; Broker-Dealer Representative (WPPE); and The Directorship Certification for Directors and Commissioners, issued by the Indonesian Institute of Commissioners and Directors.

His experience includes being the Managing Director at one of the top investment banking groups in the region, the Recapital Group, the CFO at State-owned enterprises in fishery industry and the CEO at Tanri Abeng & Son Holding. He’s also been an Independent Commissioner in several Financial Service companies and on the Audit and Risk Committee at Bank BTPN Tbk, Berau Coal Energy Tbk, Aetra Air Jakarta as well as working for Citibank, Bank Mandiri and HSBC. His last position was as CFO at PT Citra Putra Mandiri – OSO Group.

Ridwan has won a number of prestigious awards including the Best CFO Awards 2019 (Institute of Certified Management Accountant Australia-Indonesia); Asia Pacific Young Business Leader awarded by Asia 21 Network New York USA (Tokyo 2008); UK Alumni Business Awards 2008 awarded by the British Council; and The Most Inspiring Human Resources Practitioners’ version of Human Capital Magazine 2010.

He’s a member of the Board of Trustees of the Alumni Association of the Faculty of Law, Trisakti University, Co-Founder of the Paramadina Public Policy Institute and actively writes books, publications and articles in the mass media. He co-authored “Korupsi Mengorupsi Indonesia” in 2009, which helps those with an interest in understanding governance in Indonesia and the critical issue of corruption. Ridwan speaks Indonesian and English.

Per Fredrik Ecker

Managing Director of Seven Stones Indonesia, Jakarta

Per is the Managing Director of the Seven Stones Indonesia (SSI) Jakarta office and has more than 25-years’ experience in Indonesia, China, and Western Europe. He previously worked in senior management positions with Q-Free ASA, Siemens AG, and other companies in the telecom sector. Over the last six years, he has been the Chairman of the Indonesia-Norway Business Council (INBC) and recently become elected to be on the board of EuroCham Indonesia.

His most recent experience is within Intelligent Transport Solutions (ITS), Telecom, and other sectors within the Indonesian market. He is today through his position in SSI and by representing Norway Connect, promoting Nordic and European companies that would like to explore business opportunities in the Indonesian market. He’s also playing an active role to help create the Nordic House concept in Jakarta that will provide an excellent platform for Nordic companies entering Indonesia, where they’ll find a community that can offer support with trusted information and affordable services to enter this market.