Minister Looks to Target High-Quality Tourists by Promoting Five Super Priority Destinations

Jakarta Globe is reporting that Indonesia’s newly appointed Tourism Minister, Widiyanti Putri Wardhana, aims to attract high-quality tourists to Indonesia by intensifying the promotion of five ‘Super Priority Destinations’ over the next five years.

“We have set a target for the next five years, and we will promote more to high-quality tourists. We aim to significantly boost our overseas promotions,” Widiyanti told reporters at the State-Owned Enterprises Ministry office in Central Jakarta on Thursday (31/10/24.)

Widiyanti expressed optimism that foreign tourist arrivals in Indonesia would reach 14 million by 2024, a target set by her predecessor, Sandiaga Uno. However, this is a tall order, considering the number stood at 9 million tourists as of August.

According to the Central Statistics Agency (BPS), the cumulative number of foreign tourist visits from January to August 2024 increased by 20.38 percent compared to the same period last year. From January to August 2023, Indonesia welcomed 7.55 million foreign visitors, while in the same period in 2024, the figure rose to 9.09 million, says Jakarta Globe.

Widiyanti said that she will continue the development program for the five ‘Super Priority Destinations’ in Indonesia, which are Borobudur in Central Java, Likupang in North Sulawesi, Mandalika in West Nusa Tenggara, Lake Toba in North Sumatra, and Labuan Bajo in East Nusantara.

“There used to be 10 priority destinations, but now we have reduced it to five super priorities to ensure more focus, concentration, and effectiveness,” she said, explaining that once this program succeeds, the Ministry of Tourism will reassess the potential for developing additional destinations across Indonesia. This step aims to expand the scope of national tourism highlights, according to Jakarta Globe.

“After these five are successfully completed, we will evaluate the addition of five more destinations,” Widiyanti added.

Widiyanti acknowledged the high cost of air travel, which poses a challenge in attracting both foreign and domestic tourists.

“Regarding transportation accessibility and affordable ticket prices, we need to work together with ministries, agencies, and other stakeholders to ensure that foreign and domestic tourists can travel in Indonesia more affordably,” she emphasized.

Jakarta Globe reports that on Wednesday (30/10/24,) Chief Infrastructure and Regional Development Minister Agus Harimurti Yudhoyono announced the establishment of an Airfare Reduction Task Force to address high flight ticket prices, with Transportation Minister Dudy Purwagandhi aiming for results before the Christmas season.

 

Source: Jakarta Globe

Stock photo by rizknas on Pexels

 

Latest Article
How IKN Development is Transforming Balikpapan's Real Estate Market
  The relocation of Indonesia’s capital from Jakarta to Nusantara, also known as IKN (Ibu Kota Nusantara),...
Yogyakarta Rebrands as City of Festivals to Boost Tourism in 2024
  Yogyakarta remains one of Indonesia’s most popular destinations for both local and international...
Indonesia Confirms Commitment to Paris Agreement
Special presidential envoy for the UN Climate Change Conference or Conference of the Parties (COP) 29,...
New Requirements for Indonesia’s VoA Extensions: What You Need to Know
  Indonesia has introduced a new regulation that requires foreign nationals to undergo verification...
Eruption Temporarily Closes Komodo Airport
The Komodo Labuan Bajo Airport in West Manggarai District, East Nusa Tenggara (NTT) Province, was closed...

Andrzej Barski

Director of Seven Stones Indonesia

Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

His experience covers Marketing, Branding, Advertising, Publishing, Real Estate and Training for 5-Star Hotels and Resorts in Bali and Jakarta, which has given him a passion for the customer experience. He’s a published author and a regular contributor to local and regional publications. His interests include conservation, eco-conscious initiatives, spirituality and motorcycles. Andrzej speaks English and Indonesian.

Terje H. Nilsen

Director of Seven Stones Indonesia

Terje is from Norway and has been living in Indonesia for over 20-years. He first came to Indonesia as a child and after earning his degree in Business Administration from the University of Agder in Norway, he moved to Indonesia in 1993, where he has worked in leading positions in education and the fitness/ wellness industries all over Indonesia including Jakarta, Banjarmasin, Medan and Bali.

He was Co-owner and CEO of the Paradise Property Group for 10-years and led the company to great success. He is now Co-owner/ Founder and Director of Seven Stones Indonesia offering market entry services for foreign investors, legal advice, sourcing of investments and in particular real estate investments. He has a soft spot for eco-friendly and socially sustainable projects and investments, while his personal business strengths are in property law, tourism trends, macroeconomics, Indonesian government and regulations. His personal interests are in sport, adventure, history and spiritual experiences.

Terje’s leadership, drive and knowledge are recognised across many industries and his unrivalled network of high level contacts in government and business spans the globe. He believes you do good and do well but always in that order. Terje speaks English, Indonesian and Norwegian.

Contact Our Consultants

[wpforms id=”43785″]

Ridwan Jasin Zachrie

CFO of Seven Stones Indonesia, Jakarta

Ridwan is one of Indonesia’s top executives with a long and illustrious career in the financial world. He holds several professional certifications including being a Certified Business Valuer (CBV) issued by the Australian Academy of Finance and Management; Broker-Dealer Representative (WPPE); and The Directorship Certification for Directors and Commissioners, issued by the Indonesian Institute of Commissioners and Directors.

His experience includes being the Managing Director at one of the top investment banking groups in the region, the Recapital Group, the CFO at State-owned enterprises in fishery industry and the CEO at Tanri Abeng & Son Holding. He’s also been an Independent Commissioner in several Financial Service companies and on the Audit and Risk Committee at Bank BTPN Tbk, Berau Coal Energy Tbk, Aetra Air Jakarta as well as working for Citibank, Bank Mandiri and HSBC. His last position was as CFO at PT Citra Putra Mandiri – OSO Group.

Ridwan has won a number of prestigious awards including the Best CFO Awards 2019 (Institute of Certified Management Accountant Australia-Indonesia); Asia Pacific Young Business Leader awarded by Asia 21 Network New York USA (Tokyo 2008); UK Alumni Business Awards 2008 awarded by the British Council; and The Most Inspiring Human Resources Practitioners’ version of Human Capital Magazine 2010.

He’s a member of the Board of Trustees of the Alumni Association of the Faculty of Law, Trisakti University, Co-Founder of the Paramadina Public Policy Institute and actively writes books, publications and articles in the mass media. He co-authored “Korupsi Mengorupsi Indonesia” in 2009, which helps those with an interest in understanding governance in Indonesia and the critical issue of corruption. Ridwan speaks Indonesian and English.

Per Fredrik Ecker

Managing Director of Seven Stones Indonesia, Jakarta

Per is the Managing Director of the Seven Stones Indonesia (SSI) Jakarta office and has more than 25-years’ experience in Indonesia, China, and Western Europe. He previously worked in senior management positions with Q-Free ASA, Siemens AG, and other companies in the telecom sector. Over the last six years, he has been the Chairman of the Indonesia-Norway Business Council (INBC) and recently become elected to be on the board of EuroCham Indonesia.

His most recent experience is within Intelligent Transport Solutions (ITS), Telecom, and other sectors within the Indonesian market. He is today through his position in SSI and by representing Norway Connect, promoting Nordic and European companies that would like to explore business opportunities in the Indonesian market. He’s also playing an active role to help create the Nordic House concept in Jakarta that will provide an excellent platform for Nordic companies entering Indonesia, where they’ll find a community that can offer support with trusted information and affordable services to enter this market.