The Rise Of A New Indonesia

Rise of a new Indonesia
Rise of a new Indonesia
Image by Jienz Lou on Unsplash.

Make no mistake; we’re in a paradigm shift right now. This is the dawning of a new era. And yes, it’s revolutionary. We’re moving away from the importance of product and price and running headlong into the ethereal realms of the customer experience. Often referred to as CX, it is the new king (and queen) of the business castle. It’s such a hot topic it’s glowing white!

Thomas Kuhn popularized the phrase “paradigm shift” in 1962 to describe the nature of scientific revolutions. He argued, “scientific advancement was not evolutionary,” but rather a “series of peaceful interludes punctuated by intellectually violent revolutions”, and in those revolutions “one conceptual world view is replaced by another.”

In a recent post on (via Linkedin of course) Toma Kulbytė defined CX as the perceptions of how a company treats its customers. These perceptions affect their behaviors and build memories and feelings … in other words if they like you and continue to like you, they are going to do business with you and recommend you to others.”

It makes perfect sense. Treat people right and good things happen. Make doing business a memorable, maybe even pleasurable experience, and good things happen. Ensure perceptions are realized and, yes, you’ve guessed it, good things happen.

And that’s exactly what Indonesia’s President Joko (Jokowi) Widodo is doing, except his company is the world’s largest archipelago and has over 250 million employees and almost unlimited business potential! He’s not shy in letting people know about it either. He’s redefining customer perceptions and acting on initiatives so investor expectations are met by opening up even more sectors to foreign investment. Reuters is calling it the “most significant liberalization in a decade.”

 We think it’s the most ambitious CX exercise ever!

Jokowi and his team were in the USA recently and it was no coincidence that the movers and shakers of Silicon Valley; the likes of Facebook’s Mark Zuckerberg, Twitter’s Jack Dorsey and Google’s Sundar Pichai were all lining up to be seen with him. He’s listening to what they need, understanding why their past experiences have not lived up to expectations and in so doing he’s filling the gaps in the customer journey that have been neglected and been the death knell of many an entrepreneurial venture over the years.

Jokowi is creating new perceptions about doing business in Indonesia. He’s taking the bull by the horns and ignoring the monotone negative platitudes of those that say Indonesia is a bad place to be, a terrible place to do business. Haters gonna hate, no matter what; they’re going to complain about it being too hot when it doesn’t rain and then moan about the rain when it does.

Ignore them because Jokowi’s on the cutting edge of an intellectually violent revolution and changing the world-view of this amazing country.

Rome wasn’t built in a day and nobody is under the delusion that Indonesia will become Southeast Asia’s strong man overnight. There will be issues to address and changes in course, as there should be. Flexibility and adapting to situations is key if the customer journey is to be a successful one.

These are the first steps in the long march of Indonesia’s paradigm shift. Jokowi, it seems agrees. At the recent ASEAN trade conference in San Francisco he reset the rules for a positive customer journey. “I’m not satisfied,” he said. “Please understand that we are still only at the beginning. We will still continue to simplify, continue to open up, continue to modernize our rules and regulations … there are still many excessive permits, licenses and restrictions to which we will say, ‘Hasta la vista, baby.'”

How refreshing!

This is the termination of an archaic and selfish cycle. What we’re witnessing here is the rise of a new Indonesia.

If you’d like to learn more about investing in Indonesia get in touch with us today through

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Andrzej Barski

Director of Seven Stones Indonesia

Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

His experience covers Marketing, Branding, Advertising, Publishing, Real Estate and Training for 5-Star Hotels and Resorts in Bali and Jakarta, which has given him a passion for the customer experience. He’s a published author and a regular contributor to local and regional publications. His interests include conservation, eco-conscious initiatives, spirituality and motorcycles. Andrzej speaks English and Indonesian.

Terje H. Nilsen

Director of Seven Stones Indonesia

Terje is from Norway and has been living in Indonesia for over 20-years. He first came to Indonesia as a child and after earning his degree in Business Administration from the University of Agder in Norway, he moved to Indonesia in 1993, where he has worked in leading positions in education and the fitness/ wellness industries all over Indonesia including Jakarta, Banjarmasin, Medan and Bali.

He was Co-owner and CEO of the Paradise Property Group for 10-years and led the company to great success. He is now Co-owner/ Founder and Director of Seven Stones Indonesia offering market entry services for foreign investors, legal advice, sourcing of investments and in particular real estate investments. He has a soft spot for eco-friendly and socially sustainable projects and investments, while his personal business strengths are in property law, tourism trends, macroeconomics, Indonesian government and regulations. His personal interests are in sport, adventure, history and spiritual experiences.

Terje’s leadership, drive and knowledge are recognised across many industries and his unrivalled network of high level contacts in government and business spans the globe. He believes you do good and do well but always in that order. Terje speaks English, Indonesian and Norwegian.

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Ridwan Jasin Zachrie

CFO of Seven Stones Indonesia, Jakarta

Ridwan is one of Indonesia’s top executives with a long and illustrious career in the financial world. He holds several professional certifications including being a Certified Business Valuer (CBV) issued by the Australian Academy of Finance and Management; Broker-Dealer Representative (WPPE); and The Directorship Certification for Directors and Commissioners, issued by the Indonesian Institute of Commissioners and Directors.

His experience includes being the Managing Director at one of the top investment banking groups in the region, the Recapital Group, the CFO at State-owned enterprises in fishery industry and the CEO at Tanri Abeng & Son Holding. He’s also been an Independent Commissioner in several Financial Service companies and on the Audit and Risk Committee at Bank BTPN Tbk, Berau Coal Energy Tbk, Aetra Air Jakarta as well as working for Citibank, Bank Mandiri and HSBC. His last position was as CFO at PT Citra Putra Mandiri – OSO Group.

Ridwan has won a number of prestigious awards including the Best CFO Awards 2019 (Institute of Certified Management Accountant Australia-Indonesia); Asia Pacific Young Business Leader awarded by Asia 21 Network New York USA (Tokyo 2008); UK Alumni Business Awards 2008 awarded by the British Council; and The Most Inspiring Human Resources Practitioners’ version of Human Capital Magazine 2010.

He’s a member of the Board of Trustees of the Alumni Association of the Faculty of Law, Trisakti University, Co-Founder of the Paramadina Public Policy Institute and actively writes books, publications and articles in the mass media. He co-authored “Korupsi Mengorupsi Indonesia” in 2009, which helps those with an interest in understanding governance in Indonesia and the critical issue of corruption. Ridwan speaks Indonesian and English.

Per Fredrik Ecker

Managing Director of Seven Stones Indonesia, Jakarta

Per is the Managing Director of the Seven Stones Indonesia (SSI) Jakarta office and has more than 25-years’ experience in Indonesia, China, and Western Europe. He previously worked in senior management positions with Q-Free ASA, Siemens AG, and other companies in the telecom sector. Over the last six years, he has been the Chairman of the Indonesia-Norway Business Council (INBC) and recently become elected to be on the board of EuroCham Indonesia.

His most recent experience is within Intelligent Transport Solutions (ITS), Telecom, and other sectors within the Indonesian market. He is today through his position in SSI and by representing Norway Connect, promoting Nordic and European companies that would like to explore business opportunities in the Indonesian market. He’s also playing an active role to help create the Nordic House concept in Jakarta that will provide an excellent platform for Nordic companies entering Indonesia, where they’ll find a community that can offer support with trusted information and affordable services to enter this market.