Amid global economic uncertainty, one luxury sector continues to show remarkable resilience: collectible watches. Once seen merely as timepieces or fashion accessories, luxury watches are now increasingly recognized as symbols of stability and valuable investment assets.
For investors seeking to diversify their portfolios beyond traditional instruments, this growing market offers both emotional and financial rewards. Market studies confirm that high-end watches can deliver substantial long-term gains.
According to Knight Frank’s Wealth Report, luxury watches have recorded an average annual return of around 9% over the past decade, with prices climbing by as much as 147% in ten years. This strong appreciation places watches ahead of other passion investments such as art, vintage cars, and diamonds.
Globally, the luxury watch market was valued at about US$40.7 billion in 2022 and is projected to reach over US$63 billion by 2032. Even in Indonesia, the trend is gaining momentum. Local collectors and investors are turning to watches not just for style but as tangible assets that retain or increase in value.
Sugeng, from Watches Trader Indonesia, noted that certain models have seen extraordinary short-term growth.
“A Rolex Daytona, for instance, rose more than 18% in just five months,” he said, adding that limited-edition models and classic brands tend to attract the strongest investor interest.
Why Watches Hold Their Value
The enduring appeal of collectible watches lies in their blend of craftsmanship, heritage, and scarcity. Legendary brands like Rolex, Patek Philippe, Audemars Piguet, and Vacheron Constantin dominate the secondary market due to their impeccable reputation and consistent demand.
Investment-grade watches are typically those with limited production runs, iconic designs, or strong historical significance. Models such as the Rolex Submariner, Daytona, Patek Philippe Nautilus, and Audemars Piguet Royal Oak often appreciate steadily over time.
Collectors also place a premium on originality — a watch that retains all its authentic parts and documentation is far more desirable. Meanwhile, emerging brands such as Richard Mille, Omega, and Tudor continue to gain traction among younger investors, especially those seeking innovative materials and contemporary design.
Indonesia’s Growing Market
In Indonesia, the luxury watch market is estimated to exceed US$6–10 billion, with annual transactions for new and pre-owned watches reaching around US$600 million. The growing middle-to-upper class has been shifting its spending habits toward “high-value” purchases — assets that carry both prestige and long-term worth.
From Morgan Stanley and Deloitte’s Watch Industry Report 2024 highlight that Swiss luxury watch exports rose 8% year-on-year to CHF 27 billion in 2023, despite global economic headwinds. Locally, retail sales of premium watches are expected to grow 6–7% annually, driven by rising consumer confidence and a deeper appreciation of horological value.
Investing Wisely
Experts advise buyers to purchase only from authorized dealers or reputable pre-owned watch specialists to ensure authenticity and value protection. In Jakarta, platforms like Watches Trader offer certified collections that cater to both seasoned investors and first-time buyers.
With its combination of rarity, craftsmanship, and proven performance, the world of collectible watches continues to tick strongly — not just as a statement of luxury, but as a lasting investment.
Source: Fimela.com
Photo Credit: via chrono24.ca/audemarspiguet
