A leading multi-brand hospitality and accommodation platform, RedRoorz, recognizes the growing potential of the B2B segment, which has become a significant contributor to the company’s revenue.
It has reported significant booking growth during the 2024 Christmas and 2025 New Year holiday period. The company achieved a total revenue of over USD 61,274 in the first half of 2024.
Jakarta and Yogyakarta led in room sales, each recording nearly 100,000 room nights, followed by Bandung with over 50,000 room nights. Meanwhile, Bali experienced the highest booking growth.
This surge was primarily driven by the business-to-business (B2B) market, particularly the corporate segment. On average, corporate clients booked between 100 to 200 rooms per night within a month. RedDoorz recognizes the growing potential of the B2B segment, which has become a significant contributor to the company’s revenue.
Over the past two years, RedDoorz’s performance in the corporate market has grown by an impressive 195%, with more than 3,000 corporations partnering with the platform. These partnerships span diverse industries, including state-owned enterprises, oil and gas companies, educational institutions, fintech firms, and creative economy players like film production houses.
Corporate accommodation demand is not limited to major cities but has spread to various regions across Indonesia, such as Medan in North Sumatra, Malang in East Java, Samarinda and Balikpapan in East Kalimantan, and Yogyakarta.
To address these growing demands, RedDoorz plans to focus on innovative solutions to better serve its partners and customers. The platform remains optimistic about seizing current and future opportunities, confident in its ability to achieve sustainable growth.
Government Incentives and Partnership Strategies: Keys to Sustaining the Accommodation Business
Bali, Jakarta, and Yogyakarta topped room sales during the long holiday season, each nearing 100,000 room nights, with Bandung trailing at over 50,000 room nights. Bali experienced the highest growth in bookings.
This impressive performance wasn’t solely attributed to the holiday season but also benefited from government incentives, such as airfare discounts, which positively impacted property bookings. Additionally, a new pricing structure and effective partnership strategies contributed significantly to this growth.
By targeting the corporate market, RedDoorz offers mutual benefits for property owners and corporate clients. Property owners gain increased revenue, improved quality and ratings, and better-maintained facilities. Meanwhile, corporations enjoy up to 30% discounts, complimentary rooms, additional room allocations, first-time booking commissions, and guarantees of high-quality yet affordable accommodations.
In key tourist destinations like Yogyakarta, Solo, and Malang, some properties achieved occupancy rates as high as 95%. Even smaller cities like Purbalingga and Wonosobo in Central Java recorded occupancy rates exceeding 80% during the recent holiday period.
This success is largely attributed to the regional decentralization strategy implemented by RedDoorz since Q3 2024. The company’s approach focuses on developing less-popular areas to drive business growth.
The primary goal of decentralization is to empower regional teams with the flexibility to adapt to local guest preferences, market trends, and economic dynamics. This strategy enables RedDoorz to address regional challenges effectively and remain agile in different markets.
Affordable accommodation businesses like RedDoorz offer a compelling investment opportunity within the corporate market. Property owners can enjoy increased revenues, better-maintained properties, and improved market ratings.
Moreover, by prioritizing innovative solutions to meet the evolving needs of partners and customers, platforms like RedDoorz can remain optimistic about capitalizing on current and future opportunities, paving the way for long-term sustainable growth.
Source: industry.co.id, kontan.co.id
Photo Credit: iStockPhoto
