Travel Trade Gazette (TTG) Asia are reporting on an agreement between Agung Sedayu Realestat Indonesia (ASRI), a subsidiary of Agung Sedayu Group and Ennismore, one of the largest and fastest growing lifestyle hospitality companies to introduce the 25hours Hotel brand to Jakarta, marking the entry of the brand into South-east Asia.
Located at an integrated mixed-use development of District 8 at the city’s Sudirman CBD, the 25hours Hotel, The Oddbird Jakarta, is targeted to open by the end of this year and will have 345-key hotel and serviced residences with facilities such as COPA restaurant serving south American cuisine, and the Monkey Bar – known from the 25hours Hotels in Berlin and Dubai, say TTG Asia.
Additional facilities include a ballroom, themed meeting spaces, wellness facilities with an outdoor infinity pool, and a strategic partnership with MINI for enhanced electric mobility options.
Ennismore now operates 15 hotels in 12 cities in seven countries in Europe and Dubai and after an organic growth, 25hours Hotel’s founder Christoph Hoffman stated that they have a strong commitment to expand to South-east Asia with plans for Bangkok and Singapore.
He said: “My target is that in the next ten years, we will have between eight and ten hotels in South-east Asia – but at the moment, our focus is on Jakarta.”
For ASRI, this is the second time the company brought in new international hotel brand to Indonesia after the Langham Jakarta, which opened in 2021, say TTG Asia.
ASRI’s CEO Alexander Halim Kusuma shared: “The philosophy of 25hours Hotel fits perfectly with District 8’s location profile – like other 25hour Hotels which are filled with eccentric designs, the concept of 25hours Hotel The Oddbird Jakarta will be out of the box, for example, there will be bird cages in the middle of a mini urban jungle and a number of works by local artists.
“I believe 25hours Hotel The Oddbird Jakarta will be well-curated lifestyle destinations with holistic experiences to enhance quality of life.”
Source: TTG Asia
