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JAKARTA – Indonesia is witnessing a remarkable increase in domestic travel, with local tourists now becoming the primary source of income for the country’s hotel industry.

New data from SiteMinder reveals that domestic travelers are responsible for 52% of all hotel bookings during Eid al-Fitr which is a four-percentage-point increase from last year.

This steady upward trend has been building over time: domestic travelers are responsible for 48% of the bookings in 2025, compared to 43% in 2024.

May Long Weekends to Boost Travel Further

Industry analysts predict that this momentum will continue through several upcoming long weekends in May 2026 which include International Labour Day, Ascension Day, and Eid al-Adha, thus encouraging more locals to take short breaks to closer, more affordable destinations

“Travelers are now more spontaneous and flexible in planning their trips,” stated Fifin Prapmasari, Country Manager of SiteMinder Indonesia (29/04/2026).

Emerging Hotspots and Changing Booking Habits

Although Bali continues to be a mature market with a steady demand (0.1% growth), a few regional destinations experienced a noticeable increase during Eid al-Fitr in comparison to 2025.

Lombok leads with an increase of 7.5%, followed by Yogyakarta (7.1%) and lastly Bandung (6.8%) – all exceeding the national average growth of 2.6% which indicates a distinct move towards destinations that are less crowded and more value-driven.

In addition to this, local travelers are coordinating more spontaneously, marked by a national reduction in average lead time between booking and arrival from 16 to 15 days, with Bandung now averaging to just 8 days.

Even with increasing demand, hotels are under pricing pressure. The national average daily rate dropped 3.3% to Rp1.71 million (approx. US$110).

For hotel operators, dynamic pricing and value-added packages will be essential in order to capture these increasingly empowered domestic tourists.

Source: koran-jakarta.com
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Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

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