Southeast Asia’s Internet Economy Hits USD 100 Billion

Image by Gerd Altmann from Pixabay
Image by Gerd Altmann from Pixabay

Southeast Asia is home to around 570-million people and its largest economies are found in Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Singapore.

They are also among the fastest growing markets in the world.

e-Conomy SEA 2109 Report - Google, Temasek and Bain & Company internet users
Infographic from the e-Conomy SEA 2109 Report – Google, Temasek and Bain & Company

According to the latest ‘e-Conomy SEA 2109 Report’ from Google, Temasek and Bain & Company, four out of five Southeast Asians had zero Internet connectivity and limited access to the Internet just over 10-years ago.

Now?

Things have changed dramatically!

Today, Southeast Asians are the most engaged mobile Internet users in the world and Indonesia is leading the way!

e-Conomy SEA 2109 Report - Google, Temasek and Bain & Company internet users
Infographic from e-Conomy SEA 2109 Report – Google, Temasek and Bain & Company showing how Indonesia’s Internet economy is broken down. GMV means Gross Merchandise Value.

There are 360-million Internet users in the region and 90-percent of them connect to the Internet mainly through their mobile phones.

The report suggests Indonesia’s Internet economy has an average growth rate of 49-percent a year, the fastest in Southeast Asia and on track to cross the USD 130 billion mark by 2025.

e-Conomy SEA 2109 Report - Google, Temasek and Bain & Company GMV comparison
Infographic from e-Conomy SEA 2109 Report – Google, Temasek and Bain & Company comparing Indonesia’s Internet economy compared to other Southeast Asian countries. GMV means Gross Merchandise Value.

There is a strong connection with this and economic growth in the region, which has averaged 5-percent a year for the last five years and has exceeded the global growth average by approximately 2-percentage points over the past decade.

So, how do businesses make the most of this digital paradigm shift?

By telling stories! Companies are switching their focus from acquiring new customers to driving engagement.

Here’s a link to the full report.

If you’re interested in developing content to make the most of Indonesia’s digital momentum get in touch with us at hello@sevenstonesindonesia.com

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Andrzej Barski

Director of Seven Stones Indonesia

Andrzej is Co-owner/ Founder and Director of Seven Stones Indonesia. He was born in the UK to Polish parents and has been living in Indonesia for more than 33-years. He is a skilled writer, trainer and marketer with a deep understanding of Indonesia and its many cultures after spending many years travelling across the archipelago from North Sumatra to Irian Jaya.

His experience covers Marketing, Branding, Advertising, Publishing, Real Estate and Training for 5-Star Hotels and Resorts in Bali and Jakarta, which has given him a passion for the customer experience. He’s a published author and a regular contributor to local and regional publications. His interests include conservation, eco-conscious initiatives, spirituality and motorcycles. Andrzej speaks English and Indonesian.

Terje H. Nilsen

Director of Seven Stones Indonesia

Terje is from Norway and has been living in Indonesia for over 20-years. He first came to Indonesia as a child and after earning his degree in Business Administration from the University of Agder in Norway, he moved to Indonesia in 1993, where he has worked in leading positions in education and the fitness/ wellness industries all over Indonesia including Jakarta, Banjarmasin, Medan and Bali.

He was Co-owner and CEO of the Paradise Property Group for 10-years and led the company to great success. He is now Co-owner/ Founder and Director of Seven Stones Indonesia offering market entry services for foreign investors, legal advice, sourcing of investments and in particular real estate investments. He has a soft spot for eco-friendly and socially sustainable projects and investments, while his personal business strengths are in property law, tourism trends, macroeconomics, Indonesian government and regulations. His personal interests are in sport, adventure, history and spiritual experiences.

Terje’s leadership, drive and knowledge are recognised across many industries and his unrivalled network of high level contacts in government and business spans the globe. He believes you do good and do well but always in that order. Terje speaks English, Indonesian and Norwegian.

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Ridwan Jasin Zachrie

CFO of Seven Stones Indonesia, Jakarta

Ridwan is one of Indonesia’s top executives with a long and illustrious career in the financial world. He holds several professional certifications including being a Certified Business Valuer (CBV) issued by the Australian Academy of Finance and Management; Broker-Dealer Representative (WPPE); and The Directorship Certification for Directors and Commissioners, issued by the Indonesian Institute of Commissioners and Directors.

His experience includes being the Managing Director at one of the top investment banking groups in the region, the Recapital Group, the CFO at State-owned enterprises in fishery industry and the CEO at Tanri Abeng & Son Holding. He’s also been an Independent Commissioner in several Financial Service companies and on the Audit and Risk Committee at Bank BTPN Tbk, Berau Coal Energy Tbk, Aetra Air Jakarta as well as working for Citibank, Bank Mandiri and HSBC. His last position was as CFO at PT Citra Putra Mandiri – OSO Group.

Ridwan has won a number of prestigious awards including the Best CFO Awards 2019 (Institute of Certified Management Accountant Australia-Indonesia); Asia Pacific Young Business Leader awarded by Asia 21 Network New York USA (Tokyo 2008); UK Alumni Business Awards 2008 awarded by the British Council; and The Most Inspiring Human Resources Practitioners’ version of Human Capital Magazine 2010.

He’s a member of the Board of Trustees of the Alumni Association of the Faculty of Law, Trisakti University, Co-Founder of the Paramadina Public Policy Institute and actively writes books, publications and articles in the mass media. He co-authored “Korupsi Mengorupsi Indonesia” in 2009, which helps those with an interest in understanding governance in Indonesia and the critical issue of corruption. Ridwan speaks Indonesian and English.

Per Fredrik Ecker

Managing Director of Seven Stones Indonesia, Jakarta

Per is the Managing Director of the Seven Stones Indonesia (SSI) Jakarta office and has more than 25-years’ experience in Indonesia, China, and Western Europe. He previously worked in senior management positions with Q-Free ASA, Siemens AG, and other companies in the telecom sector. Over the last six years, he has been the Chairman of the Indonesia-Norway Business Council (INBC) and recently become elected to be on the board of EuroCham Indonesia.

His most recent experience is within Intelligent Transport Solutions (ITS), Telecom, and other sectors within the Indonesian market. He is today through his position in SSI and by representing Norway Connect, promoting Nordic and European companies that would like to explore business opportunities in the Indonesian market. He’s also playing an active role to help create the Nordic House concept in Jakarta that will provide an excellent platform for Nordic companies entering Indonesia, where they’ll find a community that can offer support with trusted information and affordable services to enter this market.